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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: teddyhick

Checkout flows

October 28, 2025

Amazon’s one-click buying eliminates friction at all costs. For them its likely that customers who adopt one-click increase spending, visit more frequently, and purchase…

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Eager sellers stony buyers – Loss aversion

October 16, 2025

Gourville’s research reveals that people value what they might lose roughly three times more than what they could gain. This means your brilliant new…

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Story mapping

October 16, 2025

Jeff Patton’s opening assertion hit me kinda hard: “The goal of using stories isn’t to write better stories. The goal of product development isn’t…

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Instagram vs notion vs venmo

October 15, 2025

Instagram: Instagram’s onboarding prioritizes one thing super obviously: finding people you know and what you like. Within 30 seconds, it asks for contact access…

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Team 7 key insights

October 9, 2025

Hey all. Here are the 5 key insights we found from our research this week: The market that farmlink most directly competes in is…

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2 Revenue models

October 8, 2025

Isolde’s Siiquent serves hospitals and diagnostic labs trapped in regulatory straightjackets and fixed insurance reimbursements. Her “razor-blade” model sells instruments cheaply while profiting on…

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On being a product manager

September 30, 2025

How I see a product managers job: It seems like the product managers job is to direct the ship while the ship is still…

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Would I work at facebook?

September 25, 2025

Whether to work at Facebook definitely raises ethical questions, but in many ways the core issue reflects a broader reality of the internet age:…

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