Author: teddyhick

For Spotify personalization drives a huge chunk of listening through algorithmic playlists (Discover Weekly, Daily Mix), optimizing for listening time to achieve as much…

When you challenge your boss on ethics, the reading says you risk being labeled “difficult to work with” but I honestly think its more…

When Slack’s message fails to send, it stays in your compose box with a bright red “Failed to send” banner and a retry button….

  Link to interview transcripts along with testing and learning cards: https://docs.google.com/document/d/1DsmBQY00_qCR2GLlLwZtcqWpzNo7OoYvx5Xb0axneJo/edit?usp=sharing Overall, we came away from our assumptions testing with some amazing takeaways….

Spotify maintains a remarkable 40-45% freemium conversion rate by weaponizing annoyance. Free users get full catalog access but endure ads, shuffle-only mobile playback, and…

  Netflix Most of Netflix viewing comes from algorithm recommendations, not search. The interface actively discourages searching by offering personalized rows like “Because You…

I really appreciated getting active feedback from the panel of judges. I thought they were asking exactly the questions we needed to hear in…

Amazon’s one-click buying eliminates friction at all costs. For them its likely that customers who adopt one-click increase spending, visit more frequently, and purchase…

Gourville’s research reveals that people value what they might lose roughly three times more than what they could gain. This means your brilliant new…