Category: Assignment

Spotify Personalization is a core tenant of Spotify’s product offering. Inherently, the music we listen to and the artist we follow are deeply personal…

Jeannie should not immediately green light the Gen AI salesbot. Instead, Jeannie should invest a reasonable amount into a lightweight pilot, testing the new…

Spotify, Linkedin, and Tiktok use different forms of personalization to drive a return on investment for core business metrics. Spotify optimizes through one core…

The case captures a dilemma that feels extremely realistic as a past intern. With such limited power, speaking up risks your job, your reputation,…

In Slack, error handling is important when messages don’t send or channels don’t sync. Even though this sounds like just a missed interaction, it…

Different platforms personalize for different reasons. I looked at Spotify, LinkedIn, and TikTok to see how they adjust when I interact with content way…

TikTok relies heavily on hyper-personalization to drive its core business model. Because the platform is centered on capturing short-term attention through brief video content,…