247B: Persona & Journey Map

Persona1 Name O.M.
Activated Role Co-Term Student
Goal Find new friends with common interests
Motivation Most of their undergraduate friends left school, so they need new people to accompany their interests like playing tennis or checking out new restaurants near campus
Conflict Their schedule is quite of full so they have not devoted much time in solving the issue.
Attempts to Solve They started taking tennis classes, which was helpful in finding after-class tennis partners. They have also tried attending dorm events, but it was difficult to develop the connection further after adding each other on Instagram.
Setting/ Environment Near their dorm because they do not want to bike too far
Tools Dorm chats, emailing list, department announcements, existing friends’ social cirlce
Skills Though they are introverted, they are good at active listening and continuing the conversation once it got started. They are also very responsive in texts.

Persona2 Name T.P.
Activated Role Junior year of undergraduate career
Goal Know more people around campus
Motivation They want to step out of their comfort zone of current friend circles once in a while.
Conflict They already have existing friend groups so it is hard to balance befriending new people and sustaining old friendships given their limited time.
Attempts to Solve They tried to use meal times and homework sessions to spend time with new people. It was not very successful because people were flaky.
Setting/ Environment Campus in general is fine. They live on the east part of the campus (mixed 4-year dorm), but they spend much time in the engineering quad (west part), too.
Tools Slack, iMessage, dorm’s computer cluster, gym
Skills They are very outdoorsy and talkative, so it is easy for them to start up a conversation with a stranger.

Avatar

About the author