PROJECT WORK: Journey Maps and Provision Personas (Individual)

Sam is a grad student who is struggling to adapt to life off the meal plan. They have the sense in the back of their head that they should really start meal planning, or packing lunch, or budgeting with a purpose, or just growing up, but they never get around to it. They start their days with good intentions, but find it hard to resist temptation (CoHo’s coffee might not be great, but it’s better than what they can make at home). There’s plenty of space for intervention here!

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