Team 18: Journey Maps and Provision Personas

Our project focuses on how people maintain their relationships. We have created two personas from our baseline study participants. 

Proto-Persona 1

• Full-time Fenella is a full-time student who wants to initiate more interactions with her friends who she doesn’t see as often but will forget to reciprocate or reach out to. Instead, she chooses to work outside in popular areas that many people will pass through to catch up with friends spontaneously. Most of her other interactions throughout the day (and the entire 5-day study) are based on convenience, like with her roommates or people she has many classes with. This persona is based on several interviewees.

Journey Map

• We split this up from 12 PM to 11 PM, since many of our participants did not interact with others intentionally in the morning (somewhat expected of a student audience).
• Our biggest insight here was that the activation energy of reaching out was so high that people would avoid it completely by sitting in popular areas and waiting for passive interactions based on location and proximity. This was especially interesting in contrast to our next proto-persona, who knows that they will no longer have those interactions based on location and proximity in some time period after graduating and is more intentional because of it.

Proto-Persona 2

Graduating Gracie is a college senior who worries about the state of her social relationships upon graduating. She’s very conscious of her current friends and has been thinking about intentionality with them for a while, especially since she wants others to know that she’ll be there for them and still appreciates them even when they’ll be in different parts of the country. Most of her interactions are intentional and with friends she hasn’t seen in a while as an effort to catch up with different parts of her social circle.