P2 Assumptions 3A – 11/15

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Our overall takeaways from testing if customers would pay for livestreamed music/music streams is that less customers than we originally thought would be interested in just paying from this survey. This will cause us to pivot from our initial model of customer acquisition and ensure that we focus on the token system that we have developed for livestream services includes other benefits so customers are more encouraged to buy into the program. We also have to increase our subscriber list as this will allow to have a paid user base that will be interested in opting into our service immediately. Although long term we would like to encourage smaller artists to livestream on our platform, from our discoveries we might want to start with larger artists to encourage more users to try out this platform.

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