GSPhotoCo

Testing Method: I conducted user surveys and interviews with graphic designers (shoutout SWiD) to gauge their preferences for customization tools and understand challenges in initiating the design process. Questions focused on their needs when facing creative blocks and their receptiveness to features aiding customization.

Measurements Gathered: I measured the percentage of surveyed designers expressing a desire for tools addressing creative blocks and offering customization options. Specifically, I aimed to see if more than 70% of designers indicated a preference for such features.

Confirmation of Assumption: Our observation revealed that 85% of surveyed designers expressed a strong preference for customization tools and identified creative blocks as a significant challenge. This exceeded the 70% threshold, confirming our assumption that designers value customization options to overcome creative blocks.

Observations & Learnings: The observation highlighted a substantial demand for customization features among designers, emphasizing the importance of addressing creative challenges in the design process.

Decisions & Actions: Based on this information, we decided to prioritize the development of customization features in the GSPhotoCo Visual StudioSlidesTitle. The generative AI-powered UX flow will be enhanced to guide designers through creating high-quality designs with configurable options for asset combinations, themes, and fonts.

NEXT STEPS

• Prototype Testing: Develop a prototype incorporating the identified customization features for user testing.
• Iterative Feedback: Gather feedback from designers through prototype testing to refine and improve the customization tools.
• User Engagement Metrics: Track user engagement metrics post-implementation to ensure the effectiveness of customization features.
• Market Validation: Conduct a broader market survey to validate that the demand for customization extends beyond the sampled group.

Possible Pivot if invalidated: If the assumption is invalidated, indicating a lesser demand for customization, we would want to pivot towards understanding the specific pain points designers face and recalibrate the product to address those issues. This might involve emphasizing other aspects of our Visual Studio, such as ease of use, collaboration features, or integration capabilities. The iterative approach allows for flexibility, ensuring that the product aligns closely with the actual needs and preferences of the target users.