P1 1B Individual Reflection

Overall, working on the pitch deck for “DrawMaster Pro” has been a challenging experience. Essentially introducing a new approach to the world of digital drawing, a very concentrated market, was not an easy feat. However, our team found it personally worthwhile to bridge the gap between beginners and advanced artists while redefining the way we monetize our product. Our decision to adopt a one-time purchase bundle package model, accompanied by a freemium strategy, marks a significant shift from the traditional subscription-based model or single-purchase models that many art and design software companies follow.

As a UX designer, I came into this project particularly excited for the business considerations when it comes to designing a product. My brain is so trained to empathize with users and to prioritize offering what users want, so this project challenged me to think not only about what the users care about but also about what the product board cares about. Product design with a focus on drawing in revenue has definitely been a new and enlightening experience.

As we continue moving forward, I wonder how DrawMaster Pro would be successfully converting beginner users into loyal customers who are willing to invest in more advanced packages as they progress in their artistic journey. Our tiered pricing strategy, where more advanced tools come at higher price points, offers a seamless progression for users. While this can be seen as a motivational incentive, pushing users to upgrade and access features that align with their increasing proficiency in digital art, I wonder if additional marketing strategies and incentives are necessary for better conversion rates.

I felt really passionate about our unique value proposition as our product is not only about providing a platform accessible to everyone but also fostering growth and development in our users. It’s about nurturing a community of artists, regardless of their skill level. This approach is not only innovative but also socially responsible. By offering an affordable entry point into the world of digital art, we are reducing the financial barriers that may have prevented many talented individuals from pursuing their artistic dreams. It aligns with our vision of democratizing art and making it accessible to a broader audience.

Overall, if this project is what being a product manager entails, then it surely isn’t an easy job. However, I am skeptical that product managers in the real world have enough power to transform the business model of a product, especially a leading product that is already generating a lot of money.