BoBo is a hitchhiking app that aims to provide a convenient, affordable, and sustainable way for Stanford students to get around. If to launch BoBo on the app store there are two main OKRs we should consider.
Business Metrics
We would utilize an OKR to show that passengers and drivers are completing trips on the platform because the unit economics of our business depends on doing so as we charge a transaction fee. Since rideshare is a red ocean market we definitely want to test out our business metrics allowing us to adjust our strategy as necessary.
User Experience
The user experience is crucial because we want customers to continue using our services and, more importantly, to tell their friends and family about BoBo to expand our user base.
Product Launch
- Get 50 riders to sign up on the platform within 10 days
- Get 20 verified drivers to onboard within 10 days
- Generate 10 trips within 10 days
- Get an average driver and rider rating of 4+
