Based on the reading, Objectives should be qualitative, time bound, and inspirational. Key results should be measurable, metrics driven, and specific. Since we are launching a new product, my chosen OKRs are targeted at the Go-To-Market (GTM) of our product. My strategy was to generate buzz on the marketing and build MVPs relevant to two stakeholders to our product — the parents (paying customers) and therapists (suppliers/partners in an agency model).
I choose three key results for three Objectives since the article mentions OKRs should be simple and prioritized rather than a laundry list of nice-to-have’s.
- Launch a marketing campaign that gets the buzz going
- Weekly newsletter, Twitter page 2 months in advance
- 10 part video series on the offering
- Over 100 signups in week 1
- 500 new weekly signups
- Create an MVP of the learning module
- Have three 10 minute long videos
- User completion rate of 50%
- 50%+ average score in the following quiz
- Onboard therapists well
- Onboard 10 therapists by month 1
- Schedule 10 calls by week 2
- Month-month therapist onboarding growth of 100%
For the first OKR, before the launch, we need pre-signed up users to not make the app look ad feel barren. This is particularly important if we proceed to have a social aspect for the app. Even without a social aspect for the app, for word-of-mouth marketing, having a group of interested users is important. I choose video content for this because engagement with video is better than blogs in 2022.
For the second OKR, I want the user to have a task to complete in the MVP. That can be as simple as interacting with some learning modules and doing a quiz afterwards. I want to track if the production quality of the video is good enoug to retain their attention for the full video length.
For the last OKR, I want to ensure we have therapists in the app who are accepting patients through it. It’s important that the therapists grow in number over time and that’s what I will track.
