OKRs

For Time Frame, the OKR needs to be about making money. That is the biggest question we have about the product and therefore should be the thing we push for the most. I would suggest the following:

Objective: Create a product that customers see value in.

Key results:

• 25% of users are willing to pay for premium features.
• NPS of 50.
• At least 10K users in the first three months.

Now these numbers may be completely off but I believe they capture some important parts of launching our product. We want to make sure that our customers see value in our product to the point where a good number of them are willing to pay for premium services. The first key result points out the importance if we are to survive of having some customers pay. The second key result stresses the importance of creating a high quality product. Now an NPS of 50 might be very hard to achieve but it is important if we are to win out against other scheduling options out there. Only then can we grow rapidly and sustainably. Lastly, the growth number metric emphasizes the importance of reaching a certain scale quickly. If we cannot reach a certain critical mass within three months it could well be that our product does not deliver the value we hoped for. In that case it is time to reevaluate what we are doing to see if we are taking the wrong approach or if we are playing in the wrong arena. The question of whether or not to pivot would come up at this point.