OKRs for ArtCo
First quarter
Objective 1: When Stanford people think of art, they think of ArtCo
Key results:
- ArtCo’s social media posts get 5000 reads in total
- ArtCo’s emails get 1000 opens in total
- ArtCo’s website gets 1000 visitors per month
- ArtCo’s Instagram account gets 500 followers
- ArtCo’s mailing list gets 100 subscribers
- 100 people sign up for an ArtCo account
Second quarter
Objective 1: Boost the presence of the student artists community on the Stanford campus
Key results:
- Events posted on ArtCo get a 50% attendance boost on average
- Every seller gets >5 followers in the first month since they start selling
- Every Seller gets >5 DMs per week
Objective 2: Get people to connect with others on ArtCo
key results:
- Every buyer sends >1 DM(s) per week
- Every buyer follows >1 seller(s)
Objective 3: Get users to trade artwork on ArtCo
- Every seller put on >1 artwork on their storefront in a month
- 50% of the sellers get >1 artwork sold in 3 months
- 50% of the buyers buy >1 artwork in 3 months
