Skip to content
A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Category: Assignment

Week 4 PSP: Take Apart a Pitch Deck

October 11, 2026

Slides: Slideshare 1: The Coinbase seed round pitch deck starts with the website on mobile, cleverly emphasizing ease of use through a phone. Along…

Continue Reading

PSP2: Three Ways Into a Market

October 10, 2026

Jira: existing market, red ocean. When Atlassian launched Jira in 2002, issue tracking was already a crowded category with Bugzilla and plenty of commercial…

Continue Reading

Product Sense Pushup 3: Take Apart a Pitch Deck

October 10, 2026

AirBed&Breakfast (now called Airbnb)’s early pitch deck shows the problem in one concise slide, titled Problem. It lists Price as its first problem, which…

Continue Reading

Product Sense Pushup 4: Three Value Propositions

October 10, 2026

While being similarly AI meeting notetakers, the three apps try to distinguish themselves in a saturated market. Granola’s homepage is the clearest of the…

Continue Reading

Product Sense Pushup 3: Take Apart a Pitch Deck

October 9, 2026

What stood out to me about Tinder’s original pitch deck, when it was still called MatchBox, was how it used a simple introductory story…

Continue Reading

PSP3: Take Apart a Pitch Deck

October 8, 2026

Uber starts by identifying the pain points. They introduce aging radio-dispatch tech, lack of GPS coordination, and heavy “dead-time” as what makes the cab…

Continue Reading

PSP 2: Three Ways Into a Market

October 8, 2026

What really intrigues me here is not the fact that they have three different assumptions about where the PM workflow pain points are Jira…

Continue Reading

PSP 1, Three ways to organize a company

October 8, 2026

The most fundamental distinction between Spotify, Airbnb and Zappos is where the product decision-making is really located inside the company organizational structure. They are…

Continue Reading

Week 2 PSP: Three Ways Into a Market

October 8, 2026

Jira: existing market, red ocean. Atlassian’s tracker is the incumbent. It competes on configurability and breadth. And so many competitors fight over the same…

Continue Reading

Posts pagination

Previous 1 … 6 7 8 … 82 Next

Archives

  • October 2026
  • September 2026
  • June 2026
  • March 2026
  • February 2026
  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • September 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • March 2022
  • February 2022
  • January 2022

Recent Comments

  • Week 3 Milestone: Three Problems – A Higher Common Sense on Week 2 Milestone: Round 2 interviews + patterns
  • Ashley Mujica-Pinto on Product Sense Pushup 2: Three Ways Into a Market
  • Ashley Mujica-Pinto on Product Sense Pushup 2: Three Ways Into a Market
  • Ashley Mujica-Pinto on Week 1 PSP: Three Ways to Organize a Company
  • Zoe Brickley on Product Sense Pushup 1: Three Ways to Organize a Company

Categories

  • Assignment
  • Assignment
  • Comparative research
  • CS177 Human Centered Product Management
  • CS247B Design for Behavior Change
  • Ethics Response
  • Ethics Response
  • example
  • Experience Maps
  • Lectures & Readings
  • One-pager
  • Project
  • Project
  • Research
  • Sketchnote
  • Visual Design

Tag Cloud

assignments aversion BJ Fogg cold interviews creep cs177 CS 177 Disruptive Innovation EB ethics extraCredit feature feature creep frankenstein harvard case study Journey Map loss loss aversion Needfinding Persona Product Management project PSP sketchnotes Take Apart a Pitch Deck three problems Three Value Propositions three ways into a market Tiny Habits by BJ Fogg Week 1 PSP week 2

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Copyright A Higher Common Sense. All rights reserved. | Theme by SuperbThemes