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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Category: Assignment

Customization vs. Automation – Mathias Becerra

November 18, 2025

Spotify: Your Wrap and “Made for You” Section Spotify has many ways to get users engaged, but most of the time, this involves getting…

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Should We Deploy a Gen AI Salesbot? – Mathias Becerra

November 18, 2025

After reading the HBR case study, I can see how big the excitement is around AI  and how PulsePoint’s executives are eager to shift…

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BUSINESS: Should We Deploy a Gen AI Salesbot?

November 18, 2025

Cutting Edge  Deploying the AI chatbot immediately could revolutionize the company and put them on the offensive as desired. In the best case scenario,…

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BUSINESS: Should We Deploy a Gen AI Salesbot?

November 18, 2025

No Gen-AI Salesbot  If I were Jeannie, I would not launch a fully customer-facing gen-AI salesbot right now. The case makes it clear that…

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Gen AI salesbot

November 17, 2025

As the case shows, rolling out an AI sales agent comes with a few concerns: hallucinations, lack of model control, data-privacy fears from enterprise…

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Protected: BUSINESS: Should We Deploy a Gen AI Salesbot?

November 17, 2025

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BUSINESS: Should We Deploy a Gen AI Salesbot?

November 17, 2025

At the company where I worked this summer, leadership began encouraging the engineering department to adopt a mentality of “vibe, then verify;” we were…

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Product Sense Pushups: Discovery Patterns — Search and Browse

November 17, 2025

How different platforms help users discover content Netflix (Recommendation-heavy discovery)  Netflix provides users with a personalized viewing experience through its infamous recommendation algorithm, analyzing…

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Product Sense Pushups: Purchase Intent — E-commerce Checkout

November 17, 2025

Checkout flow designs per company Amazon (Speed-optimized checkout) Amazon’s checkout experience captures the speed of which the company prides itself on for its customers…

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