Team 12: Designing a Solution & Assumption Mapping

System Path

Our system path focuses on the journey of our main persona, Social Sally. As a social butterfly, she encounters the product through a referral by friends. The resulting flow details her journey with our product, from finding out about it to deleting the app once she has changed her behavior to her liking.

 

Bubble Map

Our bubble map highlights the main areas of our solution. The three most important aspects for our product to succeed are the landing page, where people learn about our product, the account creation process, and the preferences set up. While the other features are important, we believe these three to be the most important to set up.

Assumption Mapping

Below you will find pictures of our assumptions mapped onto a 2×2 of importance vs amount of evidence.

 

Important and Unknown Assumptions

The assumptions that were mapped to the “Important” and “No Evidence” quadrant are listed below. In doing so, we bolded the assumptions that we believe are most critical to test.

• People are willing to connect their socials to us
• Content posted will truly be relevant & appropriate to each user
• Schedules are constant enough to plan ahead
• People primarily scroll on their feed (not stories)
• Users want to see posts on their feed that’s non-friend related
• Users will take posts from the bot seriously
• People actively read all content
• People read the posts they see
• Users will take time to stop when they see a post from their bot
  

Tests

Using the test card framework introduced in class, we designed tests for each of the three most critical assumptions that were identified in the mapping exercise:

 

I. Test 1 – Schedules

We believe that: Schedules are constant enough to plan ahead

To verify that we will: Ask people to share their google calendar/iCalendar for the next day if they do use it, and if they don’t, to write up their expected schedule for the next day. The next day, we ask them to reflect on that plan/schedule.

And measure: How many different hours & activities were there in their planned vs actual schedules 

We are right if: Their observed schedule roughly matches their expected schedule. (80%)

 

II. Test 2 – Scroll on feed

We believe that: People primarily scroll on their feed (more than stories)

To verify that we will: We will post 1 post and story for 3 consecutive days. 

And measure: How many impressions the post gets (accounts reached) vs how many people saw the stories post

• Impressions from home on each post
• Total views on each story 

We are right if: The total number of impressions is greater than or equal to the view count of the story

 

III. Test 3 – Read content

We believe that: People actively read all content

To verify that we will: We will post 1 post and story for 3 consecutive days that requests the user to perform a certain action (comment on post or react a certain emoji with the story)

And measure: Whether people will (1) do the action at all, and (2) if they do the right action

We are right if: More than 50% of the people who see the post do the right action